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London Games Conference 2014

November 19th, 2014, One Wimpole Street, London, UK

London Games Conference 2014

New format for the sixth iteration of annual games industry discussion

The summit for games publishers, marketers, developers and retailers returns for a sixth outing with a new daytime format.

The event will now launch in the morning, but still will offer plenty of networking opportunities and chances for insight to games firms.

Buzzfeed, Twitch, Gamer Network and Ubisoft are among the firms who will host sessions at the event, exploring the use of social content, lifestreams and video, events and post-release customer service in the games industry.

Event partner Curse will also take to the stage to talk about its community of gamers engaged through the likes of Gamepedia.

James Binns returns as conference chairman and will host proceedings. More speakers and partners are yet to be announced.

Tickets are currently priced at £199 – an Early Bird rate saving over £100.

To find out more about sponsorship, contact Alex.Boucher@intentmedia.co.uk or Conor.Tallon@intentmedia.co.uk, or call them on 01992 535 647.

Full schedule below:

LONDON GAMES CONFERENCE 2014

9:00am-9:50am - Registration and Coffee

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9:50am-10:00am

Conference Start: Introduction

James Binns, Conference Chairman

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10:00am-10:30am

BuzzFeed Presents: More Than Just Good - Creating Shareable Content
Philip Byrne, Creative Director at BuzzFeed UK, will talk on the history of the business and their unique approach to content. Buzzfeed has been a leader in native advertising and commercial content. Using real life examples from the games market he will share insights into engagement and reach.

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10:30am-11am

IGN: A Games Media Publisher's Perspective
Geoff Inns, International Managing Director at Ziff Davis, Inc., talks about the issues in games media that affect both media and games publishers.

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11am-11:30am - Coffee/Tea Networking Break

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11:30am-12.00pm

EGX 2014 Feedback: See how games and gamers connected at the UK's biggest gaming event

Rupert Loman, Founder and CEO of Gamer Network will share the experience learnt from building EGX into Europe's premier live gaming event. Loman will share detailed data about the benefits of live engagement with gamers. He'll show changing trends in UK gamers, mapping direct feedback against Metacritic scores, examining changes year on year and detailing console ownership expectations.

12pm-12:20pm

From like to love. The hunt for the C word. Commitment.

Sarah May Wellock, Lead Community Manager at Sony Xdev Studios Europe on building thriving communities that play, create and share.

 

12:20pm-12:50pm
How much should you invest in marketing?
Nick Parker, CEO and Founder Parker Consulting will share marketing investment levels across mobile, PC and console and the results that investment is delivering.

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12:50pm-1:50pm - Networking Lunch

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1:50pm-2:20pm

Speaking to Global Game Communities with Local Sentiment
Nathan Lindberg, Vice President, Global Sales at Curse Gaming on how to further relationships with the global gaming community with a focus on UK market needs.

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2:20pm-2:50pm

The Art of Growing your Game
Facebook will be represented by Rick Kelley, Global Director of Gaming Sales. Rick will speak on how your advertising can cost less by engaging more.

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2:50pm-3:20pm

Google: Get discovered and reach more users
Rupert Whitehead is Developer Relations Regional lead at Google. In a world of increasing competition to get your game discovered by users he'll look at what you can do to lift yourself from the rest of the noise.

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3:20pm-3:50pm - Coffee/Tea Networking Break

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3:50pm – 4.10pm

Post-release customer engagement
Jay Patel, Respondez Director will speak on how they have worked with Ubisoft to deliver brilliant customer service.

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4.10pm -4:30pm

How YouTube has redefined games discovery

Rich Keith, General Manager at Yogscast, will talk about how YouTube has created a direct link between content and video games sales. He'll use real life examples and data to describe the opportunities and challenges in the video medium.

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4:30pm-4:50pm

Driving sales on digital platforms
Paul Sulyok, Founder and CEO at Green Man Gaming on how Playfire is reinventing social shopping.

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4:50pm-5:00pm - Chairman's remarks: Conference Close

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5:00pm - Networking Drinks