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Growing your games business

July 6th, 2015, Dolby Theatre, Soho, London

Growing your games business

TIGA and Microsoft team up to help indie devs

TIGA has joined forces with Microsoft to host a new event for independent developers in July.

Entitled ‘Growing your games business’, the conference will offer a mix of keynote speakers, panel Q&A sessions and 45-minute workshops, exploring how start-ups can survive in today’s games market.

The event takes place in Soho’s Dolby Theatre on July 6th, starting from 2pm and running until 7.30pm.

Topics covered include:

  • Leadership
  • Improving your studio’s access to finance
  • Defining and setting growth targets
  • PR, Marketing and discoverability
  • Taking the pain away from rapid growth
  • Tools and strategies for sustainable growth
  • Maximising your team’s creativity

A number of speakers have already been confirmed, including: 

  • Dai Banner, Wales Interactive
  • David W Smith, Interactive Selection & Women In Games Jobs
  • Matthew Wiggins, Jiggery Pokery
  • Steve Stopps, Kumotion
  • Richard Earl, Bossa Studios

Growing your games business is free to attend for TIGA members, and £49 for non-members. You can register here.

Microsoft will also use the occasion to reveal the winners of its Cloud Gaming Innovation Challenge, where 20 indie studios will win £40,000 in Azure Crefits, while the big winner will receive a supercar weekend.

Dr Richard Wilson, CEO, TIGA, said: “With 59% of UK games studios having four staff members or less, and 95% being SMEs, what is good for start-ups and small business is good for the UK videogame industry, and why TIGA is committed to supporting them. We are partnering with Microsoft for Growing Your Games Business because this is a commitment and strategy we have in common. 

“There is no question that a focus on start-ups, access to finance and improving the core business skills of developers will create the best return for the industry as a whole. As such I hope as many UK developers and digital publishers as possible will attend the event and improve their chances of surviving and thriving in today’s global videogame market.”