Video Games Intelligence brings its games business conference to Japan for the first time
Games Distribution Japan is Asia’s premier video games business event, bringing together key figures and experts from across the industry to network and discuss solutions to the most pressing issues facing the games industry today.
THIS YEAR’S KEY TOPICS:
Better monetisation through effective user behaviour analysis: Learn how to create a more profitable business model with real industry examples from companies who are investing in and using big data, and finding success in F2P models
Identify successful global commercial strategies: Broaden your business chances abroad by understanding regulations and user needs across different countries, and learning from those who are having success abroad with products similar to Japan
Improving the user experience with multi-platform strategy: Create the truly cross-platform gaming environment that players really want by discovering how to effectively combine and connect devices
Establish a highly profitable marketing channel mix: Increase discoverability whilst keeping costs done by exploring how to market successfully across different channels, including in-game ads, cross-promotion ads, mobile application ads, SNS, blogs and websites.
Revolutionary platforms to attract both semi-hardcore and mass audiences: Discuss partnership models for creating stunning contents for cloud-gaming audiences, and understand how developing broadcasting regulations in Japan will effect content on smart TVs
Find out more at the event website.