The 2009 Electronic Entertainment Expo will take place from June 2nd to 4th at the Los Angeles Convention Center (LACC). The expanded E3 will welcome all qualified computer and video game industry audiences, including international and US-based media, analysts, retailers, developers and business partners to preview the latest in interactive entertainment and technology.

“Video games are the fastest growing and most compelling sector of the entertainment industry. And, this upgraded event will reflect the growth, innovation and excitement of our industry,” said Michael D. Gallagher, CEO of the ESA, which represents US computer and video game publishers and organises the annual event. “The breadth, scope and quality of the changes made to the show will make E3 the must-attend event of the year.”

After conducting both qualitative and quantitative research, ESA officials stated changes were necessary to better meet the needs of both exhibitors and attendees — these changes include increased booth sizes, increased qualified audiences, and an intensified focus on reinforcing the high-octane growth, innovation, and capitivating entertainment that are driving the computer and video game industry.

www.e3expo.com