Hairy Moose is a games consultancy and business development agency that was founded in October 1997, by Jeff Tawney, who has been in the computer and video games industry for a number of years. Jeff has had various senior positions at Sega, Philips Media and Time Warner Interactive and in his time has successfully launched several No.1 hit games, won a few industry marketing awards and certainly learnt a lot from the experiences, both good and bad, he's had at these companies. He has played a key role in bringing over 60 games to market and has been involved in several company start-ups, studio acquisitions and sales. Clients have ranged from the very largest international media companies, publishers and multi-studio developers to start-up studios and one-man bands.
Here are some of the areas where we can help…
Prototype funding, investment funding and full project licensing deals.
Determining the best strategy for releasing your game if you want to go it alone.
Publisher / Distributor Selection
Getting the best partner and the best deal in each territory.
Market Positioning and Game Enhancement
Refining the big idea and putting on the polish to get instant attention - and for those extra points in magazine and consumer reviews.
Hardware Support Strategy
What platforms to lead on; what specs to aim for; what conversions to do.
Professional, effective sales pitches - who to hit, how to prepare, how to win.
Product and Corporate Marketing
Presenting your games and your company in the best light in the run-up to launch - and making sure your publisher does, too.
Ensuring your contracts give you maximum benefit and maximum protection.
Ensuring the right people are in the right jobs, whether it is starting from scratch, finding talented freelancers or working with good outsourcing companies.
Licensing Activities. In and Out.
Acquiring the right properties to work with your game and establishing full licensing programmes to exploit your own property in other sectors.