EMEA marketing director Mark Warren believes that everyone has the potential to be the next Zynga or Rovio
In our latest partner spotlight building up to the Develop Awards 2014, Perforce Software's EMEA marketing director Mark Warren discusses the importance of cutting down your time-to-market and offers the chance for indies and smaller studios to join his team at the Awards ceremony.
Perforce Software, creator of the popular version management tool of the same name, is a gold partner at this year's Develop Awards, which take place in Brighton on Wednesday, July 9th. More info below.
Partner Spotlight: Perforce
Year founded: 1995
For any readers who might not know you, tell us a little more about your company and its goals.
More than 10,500 companies, including major games studios like Ubisoft, Electronic Arts, Sony Online Entertainment and Nintendo trust Perforce version management solutions to help them deliver cutting-edge mobile, console, PC, and MMORPG games.
In an industry where time-to-market is crucial to success, game developers love Perforce for seamlessly managing the parallel development of source code, 3D art, audio, documents, and large binaries distributed across multi-site teams. Artists can easily add assets to Perforce version control using P4GT, a Perforce plugin for Adobe Photoshop, Autodesk's Softimage, 3ds Max, and Maya.
What differentiates you from similar outfits? What's unique about you?
Many of our gaming customers depend on being able to version everything — including code, config files, and large binaries like 3D models, video, audio, and designs – in a single repository. The ability to scale for any size of asset, project or team differentiates Perforce, enabling all contributors to collaborate with every change tracked. Perforce has always been keen to support startups and small businesses so you can get all Perforce products for free for up to 20 users or 20 workspaces. Get more information at www.perforce.com/downloads.
What excites and/or encourages you about the games industry and games development today?
Besides the incredible capabilities of modern gaming platforms there is an amazing amount of innovation coming from small startups not just the big triple-A studios. Any one of them could be the next Zynga or Rovio.
Looking at the Develop Awards finalists, what does it say to you about the industry and development today?
It's great to see such a variety of entrants this year and such a range of organization sizes. There's plenty of new names on the list which is encouraging. We're also really pleased to see around half of them use Perforce!
Do you have a message for the finalists?
Good luck to them all! The amount of effort to get to this point should never be underestimated and this is a great chance to get some recognition and celebrate your success.
Anything else you'd like to add about your company and the Develop Awards?
Besides recognising success, this is also a great opportunity for startups or those thinking of creating something new to be inspired. That's why Perforce is running a competition for two lucky small companies to be our guests at the Develop Awards Dinner - more details at http://develop2020.splashthat.com/
About The Develop Awards
The 2014 Develop Awards will take place on Wednesday, July 9th at the Hilton Metropole Hotel in Brighton, and recognises the best innovators and development talent in the UK and Europe.
If you want to attend, you can book single seats and standard or gold tables by contacting Kathryn.Humphrey@intentmedia.co.uk or calling 01992 535646.
There are multiple new awards this year, with a total of 24 prizes up for grabs, while PlayStation 4 lead architect Mark Cerny is 2014's Development Legend.
There is a host of big names backing this year's Develop Awards, including Crytek and Deep Silver as Platinum Partners, a slew of Gold Partners in UKIE, Amiqus, Keywords International, Codemasters, Perforce, Cubic Motion and Unity, Event Partners Wales Interactive, InnoGames and Tandem Events and Table Gift Partner OPM.
For more information on the sponsorship and partnership opportunities still available, contact Alex.Boucher@intentmedia.co.uk or call 01992 535647.
You can find out more about the Develop Awards at the official Develop Awards website.