The Unreal Engine creator ponders how development's barriers to entry are lowering
In the latest spotlight on our Develop Awards partners, Epic Games' European territory manager Mike Gamble praises the "unparalleled resurgence in creativity" seen in games development over the past year
Developer and Unreal Engine 4 creator Epic Games is Drinks Reception Partner for this year's Develop Awards, which take place on Wednesday, July 9th. More info below.
Partner Spotlight: Epic Games
Year founded: 1991
For any readers who might not know you, tell us a little more about your company and its goals.
Epic is best known for Unreal Engine technology, which powers hundreds of games including Epic-created franchises including Unreal Tournament, Gears of War, Infinity Blade and Fortnite. Headquartered in Cary, North Carolina with studios worldwide we are an independent game and technology developer. Our goal is to build great games and make our latest engine, UE4, available to everyone who has an interest in the art of making games.
What differentiates you from similar outfits? What's unique about you?
Epic has a unique culture of personal responsibility. Everyone in the company, from top to bottom, is engaged in building the best possible technology, games and community. Our founder and CEO Tim Sweeney is often seen on the Unreal Engine forums and our AnswerHub answering questions, and this is a great example of the way Epic operates, with everyone focused on driving the products forward in cooperation with the community.
What excites and/or encourages you about the games industry and games development today?
The industry’s barrier to entry has once again been lowered, with better tools and digital paths to market making it easier for anyone to get involved. Access to games development across many platforms utilising a variety of distribution routes means we are enjoying an unparalleled resurgence in creativity, with numerous styles and genres to suit every type of player.
Regarding the Develop Awards finalists, what does it say to you about the industry and development today?
The list is clear evidence of an industry that has renewed confidence in itself and its place as a legitimate entertainment arts medium.
Do you have a message for the finalists?
Go easy on the wine early on in the evening and good luck!
Anything else you'd like to add about your company and the Develop Awards?
As always we are looking forward to a great night with our friends and peers – win or lose the Develop Awards will be a fun night.
About The Develop Awards
The 2014 Develop Awards will take place on Wednesday, July 9th at the Hilton Metropole Hotel in Brighton, and recognises the best innovators and development talent in the UK and Europe.
If you want to attend, you can book single seats and standard or gold tables by contacting Kathryn.Humphrey@intentmedia.co.uk or calling 01992 535646.
There are multiple new awards this year, with a total of 24 prizes up for grabs, while PlayStation 4 lead architect Mark Cerny is 2014's Development Legend.
There is a host of big names backing this year's Develop Awards, including Crytek and Deep Silver as Platinum Partners, a slew of Gold Partners in King, UKIE, Amiqus, Keywords International, Codemasters, Perforce, Cubic Motion and Unity, Event Partners Wales Interactive, InnoGames and Tandem Events and Table Gift Partner OPM. Epic Games is Drinks Reception Partner.
For more information on the sponsorship and partnership opportunities still available, contact Alex.Boucher@intentmedia.co.uk or call 01992 535647.
You can find out more about the Develop Awards at the official Develop Awards website.